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Laing Art Gallery: from canvas to campaigns: exploring visual narratives in art, media, and public relations

Published: 25 September 2025 | Updated: 25 September 2025 | By: Damia | 1 min read

On 18th September, our program team had the opportunity to visit Laing Art Gallery, for a guided tour led by our lecturer, Kellie Daniels.

The purpose of this tour was to explore how historical paintings communicated messages about human emotion, politics, society, and to reflect on their relevance in today’s media and communication landscape.

Coming from India, this gallery visit felt like such a meaningful way to kick off my Master’s journey. It wasn’t just about looking at paintings. It was about connecting with people. The session gave us the chance to talk to our lecturers in a more relaxed setting and to really get to know our classmates beyond quick introductions.

Kellie (lecturer) guided us through the artworks, encouraging us to share our interpretations before explaining the historical and symbolic meanings behind them. The discussion emphasised not only the artistic techniques used but also the broader messages these works conveyed at the time they were created.

One of the main insights was how paintings historically served as a form of political and social commentary, highlighting themes such as domination, class divisions, and power. Another key aspect discussed was the emotional resonance of paintings, where elements like colour contrast, composition, and symbolism were used to evoke particular feelings in the viewer.

It was especially thought-provoking to see how the original intentions of these artworks can be reinterpreted in the modern context. Kellie connected this to the ways visual media functions today in branding, and public relations. For example, just as paintings once shaped public perception, modern brands use visual storytelling and symbolism to shape audience attitudes on social media.

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This session made me realise that visuals are not only aesthetic but also powerful tools for communication and influence. The students found themselves reflecting on how similar strategies are applied today in campaigns, advertisements, and PR messaging.

Overall, the gallery tour was both engaging and insightful, offering a deeper understanding of the historical role of visual art as a medium of communication. It highlighted how the lessons from art history can inform modern practices in media and public relations, especially when it comes to shaping narratives and connecting with audiences.

This whole experience also helped me feel more at ease. It reminded me that we don’t have to be afraid of exploring ideas, asking questions, or even being “wrong.” It’s all part of the process. On top of that, it helped me make new friends, and that sense of connection made me feel like I’m already part of a community here.

Looking back, the gallery visit wasn’t just an academic exercise. It was a warm, welcoming way to start our program, Media and Public Relations, and set the tone for the kind of learning and collaboration I’m really excited to be part of.

 

By Damia, a Master's Media and Public Relations student